Education & decision
Educating employees about their benefits isn't easy. Let us do the work for you.
If you want employees to enroll in their benefits and remain satisfied with them, it's important that they understand what they're purchasing. We work with you to design and implement comprehensive communication strategies to educate your employees about their benefits while helping you reduce costs and achieve enrollment goals.
Our team of expertsMade up of designers, developers, writers, editors, and trainers with benefits and insurance expertise, our communication team knows how to transform complex information into clear, easy-to-understand language and graphics. Skilled at designing for a variety of media types, we create materials personalized to your organization's individual brand and message.
What we do
Educating employees about their benefits requires a multimedia approach that doesn't end at enrollment. Whether it's support during open enrollment that's needed, or ongoing administrative communications, our team of experts is equipped to handle the following for you:
Enhance your communications
Personalized self-service support on desktop and mobile devices is how most employees are interacting and engaging with their benefits. Videos offer an effective way to reach and educate your employees at different points throughout the benefits lifecycle, from selecting benefits and enrolling to using their benefits, conducting transactions online, and filing claims.
- Decision support tools
Decision support tools further enhance an employee's experience by allowing them to input information about themselves to make informed personal and financial decisions about their benefits. Examples of decision support tools include side-by-side plan comparison tools, plan design tools, and rate, cost, and investment calculators.
- Website development
We'll write, design, and develop your webinars, landing pages, and user interfaces for enrollment platforms. Our services also include online account setup for ongoing benefits administration, database storage and maintenance, integration with back-end processes, mobile platform and search engine optimization, 508-compliance implementation, information security, and analytics and tracking.
- Direct marketing
We'll write and design your enrollment kits, letters, postcards, emails, and other materials and then distribute them by direct mail, email, or both, depending on your preference. Our services also include list development, database storage and maintenance, and results-tracking.
- Benefits training
Our team of benefits trainers are well-versed in employee benefits, insurance, and the complexities of working with government and public sector agencies. They provide onsite trainings and seminars and conduct live and on-demand webinars and virtual benefits fairs for HR professionals, benefits officers, and employees.
- Enrollee correspondence
We'll work with you to create and send pre- and post-enrollment materials, coverage notifications, transactional and billing statements, and other administrative communications. Our services include database storage and maintenance and automation of standard correspondence.
We'll write and design your print, digital, and other advertisements. This also includes coordinating the media planning, buying, placement, and tracking of your ads.
Partner with us
We currently administer employee benefits supporting more than four million enrollments and partner with more than a dozen national insurance carriers, including several Fortune 500 companies. We are a wholly owned subsidiary of John Hancock, one of the oldest and most trusted of all U.S. insurers. Find out how we can put our expertise to work for you.