Marketing and Promotion through Education
Just as administering insurance and other benefits programs is challenging due to the complexity of the products, marketing and promoting these programs can be equally as challenging. Using multimedia, video, radio, print, email, and online advertising, as well as online and in-person seminars and meetings, we first aim to educate and then promote preparedness and its benefits.
We have formed valuable relationships with influential Federal partners over the years. By working closely with Agency Benefits Officers and Federal Executive Boards across the country, and affinity groups such as Federally Employed Women (FEW) and Federal Managers Association (FMA), we are able to tailor communications and education to meet the needs of a wide range of audiences.
Latest News Long Term Care Partners
Long Term Care Partners Donates More Than 75 Cell Phones to Soldiers
February 27, 2012
Since May 2010, Long Term Care Partners (LTCP) has served as a drop-off location for Cell Phones for Soldiers, and LTCP employees have donated more than 75 cell phones. read more...
Long Term Care Partners Joan Melanson Talks to Selling for Seniors
February 13, 2012
Long Term Care Partners Director of Program Promotions Joan Melanson shared results of the 2011 Federal Long Term Care Insurance Program (FLTCIP) Open Season with Selling for Seniors in an interview published on January 26. read more...